Don't paint your home this color....
According to science, the most unpleasing, ugliest color ever made is a drab dark brown-green – more specifically Pantone 448 C opaque couché.
An Australian marketing company gfK Blue Moon was recently tasked with discovering the one color that would turn off buyers the most. It wanted to use the ugliest color on cigarette packs, which would lead to fewer sales and keep people away from them. They believe they found the answer to the color that would most likely keep buyers away.
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